EXCLUSIVE: The Golden Globes are again in industry with Sunshine Sachs Morgan & Lylis. The PR company has come on board for the impending 81st Golden Globe Awards, which is able to happen on January 7, 2024, running with Dick Clark Productions and its companions on communications efforts.
After representing the Globes for greater than a decade, Sunshine Sachs stepped down from the account in March 2022, amid the fallout from the bombshell 2021 LA Occasions file in regards to the group’s loss of variety and questionable moral and fiscal practices.
On the time, the highest communications company left the door open, pronouncing of their letter to the Hollywood International Press Affiliation that they “proceed to imagine within the talent of the HFPA to definitely become” and that “we will be able to all the time cheer for reform and dedication to variety and sit up for seeing your persisted expansion as a company.”
Since then, Dick Clark Productions and Eldridge received all of the Golden Globes’ belongings, rights and houses from the HFPA, turning the Hollywood awards display right into a business endeavor. The Globes even have enforced a brand new code of behavior, ensuing within the expulsion of 3 citizens, and just lately introduced a 300-member balloting frame for the 81st annual awards, 60% of whom are racially or ethnically numerous.
Shawn Sachs, CEO of Sunshine Sachs Morgan & Lylis, referenced the occasions from the previous yr and a part in a observation in regards to the corporate’s go back. (Following Sunshine Sachs’ departure and previous to the Golden Globes acquisition, HFPA had an inside PR rep.)
“The Golden Globes has labored onerous below its new possession to make important strides associated with their code of behavior, variety and illustration – amongst many different issues,” he mentioned, “We’ve been inspired by means of their persisted growth and ongoing dedication to switch.”
In a joint observation, Helen Hoehne, President, Golden Globes, and Tim Grey, EVP, Golden Globes, additionally highlighted the greater illustration amongst citizens for the 2024 awards, produced by means of Dick Clark Productions and government produced by means of Glenn Weiss, who will direct, and Ricky Kirshner.
“We’re occupied with the renewed partnership some of the Golden Globes, Dick Clark Productions and Sunshine Sachs Morgan & Lylis, and mixing our experience to deliver the business an ideal begin to the awards season, celebrating what’s shaping as much as be a memorable slate of inventive skill,” Hoehne and Grey mentioned. “Essentially the most numerous balloting frame some of the main awards is able to deliver the thrill, pleasure and joyfulness of the Globes to January 7 below the professional showmanship of Glenn Weiss and Ricky Kirshner.”
Eldridge and Cut-off date father or mother PMC personal DCP in a three way partnership. A community or platform for the 2024 Golden Globes has now not been introduced but.
