Paramount+ Names Anna Priest U.Okay. Head, Katharina Kowalski at Pluto TV – The Hollywood Reporter






Paramount World has appointed two executives to new roles to beef up its global streaming industry.

Anna Priest, up to now leader advertising and marketing officer (CMO) for Paramount U.Okay., has been named senior vice chairman and head of Paramount+ for the U.Okay. marketplace. She now stories to Marco Nobili, govt vice chairman and global common supervisor of Paramount+ who unveiled her appointment to personnel in an inside memo.

As CMO, Priest labored at the a success release and expansion of Paramount+. In her new function, she is going to “outline the strategic imaginative and prescient” for Paramount+ within the U.Okay. and Eire, whilst “leveraging partnerships to spot expansion alternatives for the streamer,” the corporate stated. “Content material, advertising and marketing and distribution for Paramount+ within the U.Okay. will now twin document into Anna and their useful management.”

Priest’s advertising and marketing workforce has labored on consumer-centric activations, together with one at London Heathrow Airport that featured Celebrity Trek characters in-person, in addition to a Celebrity Trek-themed Holo-Panel arranged at MCM Comedian Con in London.

In the second one govt transfer, Katrina Kowalski is now senior vice chairman, global content material programming and acquisitions for Pluto TV. She stories to Olivier Jollet, govt vice chairman and global common supervisor of Pluto TV who introduced her appointment in an inside memo, and Jeff Grossmann, govt vice chairman, streaming content material and industry operations at Paramount. She had maximum lately served as vice chairman of content material for Pluto TV and Paramount+ in Canada.

Amongst different paintings, Kowalski supported the Canadian arrival of Pluto TV in December via a partnership with Corus and was once instrumental within the commissioning of Canada’s first building slate for authentic content material.

In her new function, she is going to lead Pluto TV’s content material technique, programming and content material partnerships in all markets outdoor the U.S., with Pluto TV’s regional content material leaders dually reporting to her and to the regional heads of streaming of their respective markets.

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